Author Archive

Shifting gears

strat

July 2010 – In April, I made the move from journalism to copywriting. I was nervous about the career change at first, but it has actually been a fairly natural transition. It’s energizing to work side by side with designers and other creative people to come up with concepts and unique ways of sell our Las Vegas hotel...
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Articles

santana1

Interviews with celebrities including Carlos Santana, Howie Mandel, Wayne Newton, David Spade, & Hugh Hefner. All these stories ran in the Los Angeles Times between 2008 and 2010. They can also be found online at VEGAS.com’s Lights Vegas Action blog: • Santana the Superman, Jan. 29, 2010 • Wayne’s World: Wayne Newton, Nov. 26, 2009...
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Copywriting

strat

Sampling of the work I’m doing as a copywriter for American Casinos & Entertainment Properties, which includes the Stratosphere Casino, Hotel & Tower and both Arizona Charlie’s in Las Vegas and the Aquarius in Laughlin: An in-room television spot on the Wizard of Oz Ruby Slippers slot machine, written for the Aquarius Resort in Laughlin:
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Page Design

designLVA

Sampling of pages I designed for newspapers between 2005 and 2010, including pages from Lights Vegas Action, which appears every Sunday in the calendar section of the Los Angeles Times; award-winning page design for the Henderson Home News; and award-winning page designs of the Boulder City News 75th Commemorative edition, and the paper’s Arts...
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Jumping into my new career

SkyJumpButton

April 2010 – In 2004, I got engaged at the top of the Stratosphere Casino, Hotel, & Tower. In 2010, I celebrated my new job as their Senior Copywriter by jumping off of it. SkyJump Las Vegas at the Stratosphere is the world’s tallest controlled freefall. Jumpers leap from the tower’s 108th floor falling 805...
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About Aleza

In 5th grade, Aleza Freeman (Goldsmith) was elected editor-in-chief of her elementary school newspaper, the Tomiyasu Wallstreet Dragon. But it was in the second grade that she discovered her passion for writing. She penned a poem about the many practical uses for a unicorn's horn and has been hooked on writing ever since... Read More.

Copywriting

Vegas Without a Net SkyJump Button A Shot at Del Mar Visionary Cuisine Vrooooooom with a View! SkyJump Chicken Out Voucher Images Dueling Piano Bar