From the curly brain of Aleza Freeman …

If my life were epitomized in one book, it would have to be the Merriam-Webster Pocket Thesaurus. It has action, it has adventures and (spoiler alert) it has antonyms. What a twist!

My name is Aleza, which is Hebrew for “happiness,” and pronounced “ah-leeeeeeezah.” I’m an award-winning writer and editor with a background in journalism, web writing, copywriting and editing. I’m also a mom, wife, pet owner, amateur gardener and proud Las Vegas native.

I’ve followed my career in many directions, including management and director roles, but my true passion is writing. After nearly two decades navigating deadline-driven newsrooms, advertising agencies, internet startups and creative service departments in the San Francisco Bay Area and Las Vegas, I now run my own freelance writing business.

Some people call me a word nerd. Those people are right. It’s a badge I wear on my sleeve (next to my heart, just left of my funny bone).

What I’ve written

My portfolio includes but is not limited to …

  • News, Lifestyle, Entertainment and Travel feature articles
  • Celebrity interviews and Q.A.s
  • Hotel, restaurant, attraction, tour, shop and spa reviews
  • Newsletters, print and email
  • SEO-optimized website copy
  • Advertising campaign concepts and collateral
  • Print and web ads
  • Headlines
  • Taglines
  • Captions
  • Radio and video scripts
  • Billboards
  • Infographics
  • Brochures
  • Social media posts
  • Love letters
  • Greeting Cards
  • Ransom notes

Why I write

In fifth grade, I shocked the playground with a groundbreaking exposé on sporks as editor of my elementary school newspaper, The Tomiyasu Wallstreet Dragon. Really, though, it was in second grade when I discovered my passion for writing. I penned a silly poem about the many practical uses for a unicorn’s horn and I’ve been hooked ever since.

In addition to writing, I was also really into theater and acting for the bulk of my childhood and teen years. I performed in plays and musicals, worked backstage, sung in choirs, appeared in television commercials, worked on movie sets, modeled and did mime at malls. (Phew, that was a lot of alliteration).

In 6th grade, I wrote a letter about Las Vegas to legendary journalist Dan Rather. It won my family a trip to New York to meet the then-CBS News anchorman in person. I told him I wanted to be an actress. He suggested I become a journalist.

In high school, as a member of the first graduating class of the Las Vegas Academy of Performing Arts, I helped launch the magnet school’s inaugural newspaper. I continued my theatrical and improv pursuits in college but ultimately pursued a career in writing.

Bleeding Ink

Writing isn’t something I do just as a means to an end. It’s an integral part of my life, like the breathing, implosions and shellfish allergies.

“I write, therefore I am.”

It’s probably not my next great tagline, but I like the way it sounds.