Aleza (Goldsmith) Freeman, Creative AF

Las Vegas-based freelance writer living each day one cup of coffee at a time

As you probably noticed, my name is Aleza and I’m a freelance writer, copywriter, article writer, content writer and [INSERT ARBITRARY WRITING-RELATED TITLE HERE]. My professional background in journalism, web writing, copywriting and editing spans almost two decades. Over the years, I’ve written newspaper articles, magazine articles, headlines, taglines, captions, blogs, reviews, newsletters, radio scripts, video scripts, print ads, web ads, social media posts, research papers, website copy, poetry, greeting cards, keywords … blah blah blah.

To put it simply, I write stuff.

(If you’re interested in my career and professional qualifications, please check out my resume). 

Why I write

I’m pretty sure writing is part of my DNA, like the dark eye gene (brown, thank you). I wasn’t born with a silver pen in my hand. I’m not related to a long line of famous writers and newspaper columnists, eager to hand down their scribble-filled pads and AP-Style books. Writing, rhyming and playing with words has long been my geeky obsession nonetheless.

When I was a kid, my grandfather, Dan Owerbach, wrote tons of fun rhyming stories about my siblings and me such as “Aleza Disappears,” “Micah and Aleza Meet the ‘Mench’kins” and “Some Letters for Micah,  Aleza and Jonathan,” a fun guide to the Hebrew alphabet. He wasn’t a published author. He did it just because. In the pre-computer world—practically prehistoric—he wrote or typed, illustrated and bound his books by hand.

Grandpa Dan was surely an influence on my kids’ book, but likely much more. I can’t remember a time growing up in Las Vegas when I wasn’t creating a written publication of sorts; a newsletter, here or a silly poem book, there. I was the ultimate snail mail pen pal long before the term “snail mail” existed.

Bleeding ink

My first glimpse at newspaper publishing was as editor of my 5th-grade newspaper, The Tomiyasu Wallstreet Dragon. In the earlier days of high school, I gravitated toward newspaper layout, a process involving Exacto knives and rubber cement. As a senior in the first graduating class of the Las Vegas Academy, I helped launch the performing arts school’s newspaper, Accolades, using newfangled computer layout software. Still, I don’t regret my literal cut and paste days. Rubber cement is highly underrated.

I continued this path in college and afterward, more or less paying my bills as a professional writer/editor for the past 18 years. I’ve accumulated many related skills along the way, including reporting, page design, HTML, proofreading, copy editing, copywriting, story scheduling, social media, blogging, photography and all sorts of WordPress and content management stuff (see my resume).

With all the skills in my notebook, I’m now experiencing the ins and outs of running my own business as a freelance writer. This is the best and most challenging experience I’ve had so far.

I write, therefore I am

Writing isn’t something I do just as a means to an end. It’s actually an integral part of my life, like the breathing, implosions and shellfish allergies. I’ve been smitten since writing my first poem about a unicorn’s horn in second grade.

“I write, therefore I am.”

It’s not my next great tagline, but I like the way it sounds.