Beloved bakery approaches 60 years in Vegas
DAVID MAGAZINE—If you watch the Food Network, you’ve probably stumbled upon the show Vegas Cakes, filmed at Freed’s Bakery in Las Vegas. Now in its second season, each 30-minute episode features a team from the beloved bakery creating and delivering three extraordinary cakes for Southern Nevada clients.
What you may not know is that this longtime local staple wasn’t always known for its over-the-top cake creations.
“We were actually really famous for our bread,” remembers semi-retired owner Joni Fried (pronounced Freed). That includes their challah, which they bake fresh every first Friday.
“My kids, when they were young,” says Fried, “wouldn’t eat bread unless it was yellow.”
Now approaching a milestone 60 years in the Las Vegas valley, the business is run by a new generation of Frieds, including the ones you see on television: nephew Max Jacobson-Fried (owner and general manager) and daughter Sarah Fusco (operations manager). It has expanded, consolidated, moved, and “evolved and evolved and evolved” as the senior Fried puts it.
Freed’s Bakery dates back to the early days of Las Vegas. The Fried family moved here in 1953 by way of New Jersey, where mom and dad, Esther and Milton Fried, ran a snack bar on Route 9W, just across the George Washington Bridge …
To learn more about Freed’s Bakery, visit its website.