About Aleza

A photographic scene of an Elvis wax statue and a woman sitting together on a vintage car, with the woman wearing a cowboy hat and a red feather boa, and the background depicting a mural of a busy Vegas street with neon signs and cars.

About Aleza Freeman

Born and based in Las Vegas, Aleza Freeman (OG Aleza Goldsmith) has professional roots at community newspapers and magazines in California and Nevada. When she was a reporter in San Francisco, she traveled on assignment to the Middle East (twice) and South America (once). She returned to Las Vegas in 2003 to work as lead copy editor and page designer for a group of community newspapers, earning a handful of first-place awards for writing and design from the Nevada Press Association and Suburban Newspapers of America.

In 2006, Aleza made the move to digital media, covering hotels and tourist attractions for the travel and entertainment website, Vegas.com. A Vegas expert, she rode every thrill ride, stayed in almost every hotel on the Las Vegas Strip, ate at world-class restaurants, and got an inside look at some of the coolest Sin City attractions and shows, interviewing iconic entertainers and celebrities, including Carlos Santana, Howie Mandel, Hugh Hefner, David Spade, and Weird Al Yankovic. She also worked as a creative copywriter for resorts and casinos on the Las Vegas Strip.

Aleza took a gamble on freelancing in 2015 and hasn’t looked back. She mostly writes about tourism, hospitality, culture, and other curiosities, with an emphasis on people and places in Las Vegas and the greater Nevada region. In 2025, she published her first full-length poetry collection, Falling Behind.

Passion for poetry

Aleza started writing poetry as a kid, penning a poem about the many practical uses for a unicorn’s horn. In 2011, she authored a poetry book for kids and kids-at-heart, “Candy Store at the Edge of the Galaxy,” illustrated by her husband, Howard. Aleza’s debut poetry collection, “Falling Behind,” was published in 2025. It is now available for purchase online.

Gif of four covers of Desert Companion magazine featuring a safari bus tilted in the desert with a starry night sky background.
Nevada Magazine cover with a group of people with bicycles at the Burning Man festival in a desert during sunset, with giant teapot sculptures that serve as art installations in the background.

Freelance clients

Aleza works with clients in many fields, from publishing to technology. Recent clients include: AWS, AARP The Magazine, Nevada Public Radio (NPR), Desert Companion, Nevada Magazine, The Nevadan News, Good Info News Wire, Courier Newsroom, Nevada Magazine, Birthright Israel, Las Vegas Pet Scene, Boyd Gaming, UNLV, and Haute Living Las Vegas.

In the news

Interviews with local and national media.

8 NEWS NOW

Aleza talks about the Top 10 thrill rides in Las Vegas with 8 News Now reporter Kirsten Joyce.

LVRJ

Literary Las Vegas: Aleza and Howard Freeman

"Candy Store at the Edge of the Galaxy" is a book with 12 poems and illustrations for the young and young at heart. The Shel Silverstein-ish poems range from quirky kid stuff to more adult humor.

PR NEWSWIRE

Quick Guide: If you’re traveling to Las Vegas for New Year’s Eve

Vegas is always a nonstop party, but New Year's Eve is especially party-fied. "… Our sinful little hamlet is the place to kick off the New Year in style," said spokesperson Aleza Freeman.

TODAY.COM

Vegas hotels rush to create “lucky” wedding packages

“If you think about Las Vegas, we’re all about luck, we’re all about lucky numbers and we’re also the marriage capital of the world, so it all just kind of goes hand in hand,” said Aleza Freeman.